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Video constitutes over a third of all Internet content nowadays. Depending on Socialbakers, posts containing video are as long as 135% lots more people than standard posts with text and images. A brand new method of advertising is entering play, though. Let’s take particular notice at it.

In all of the marketing specialists and smaller businesses which have used video, 74% have confirmed this instrument’s efficiency.

The Interactive Advertising Bureau has said that the amount of money invested in digital advertising (USD 72.5 billion) recently exceeded television expenses (USD 71.3 billion) the first time. Having said that, the proportion of expenses on video content is growing exponentially.

While pre-made videos are still from the limelight, their popularity is likely to be surpassed by another hot trend: live video streaming. This is just what an associate of GBKSOFT, a web- and mobile app developer company, says relating to this trend:

Of course that reside streaming is a new big bet to the advertising industry.

Statistical advantages of choosing the live video streaming channel

– 45% of the live streaming audience is getting ready to buy live content;

– 56% in the users watch live streams to have the latest news;

– 70% of the audience is able to pay for concert or event attendance after watching it live;

– Over 75% with the users already watch live video streams on Facebook;

– The live Facebook stream of Bet on Thrones has garnered 3.5 million views as well as almost 200 000 comments.

Based on analytics, this sector comes with an even more marketing potential than pre-produced videos.

Things to are the cause of:

If you’re determined to produce a live streaming app, the finish user might be of interest first and foremost. Will your app connect just two users, or can it broadcast worldwide?

User-to-user examples: Skype, Viber.

User-to-audience examples: Twitch, YouTube, Facebook, Periscope.

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