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Video constitutes on the third of all Internet content nowadays. As per Socialbakers, posts containing video are 135% more people than standard posts with text and images. A new method of advertising is entering play, though. Let’s keep an eye on advertising online.

In the marketing specialists and smaller businesses which may have used video, 74% have confirmed this instrument’s efficiency.

The Interactive Advertising Bureau has said how much cash invested in digital advertising (USD 72.5 billion) has just exceeded television expenses (USD 71.3 billion) for the first time. Having said that, the proportion of expenses on video submissions are growing exponentially.

While pre-made videos are still within the limelight, their popularity may very well be surpassed by another hot trend: live video streaming. Itrrrs this that a consultant of GBKSOFT, a web- and mobile app developer company, has to say about this trend:

Needless to say living streaming is really a new big bet for that advertising industry.

Statistical advantages of choosing the live video streaming channel

– 45% of the live streaming audience is able to spend on live content;

– 56% in the users watch live streams to have the latest news;

– 70% of the audience is preparing to buy concert or event attendance after watching it live;

– Over 75% with the users already watch live video streams on Facebook;

– The live Facebook stream of Sport of Thrones has garnered 3.5 million views together with almost 200 000 comments.

As outlined by analytics, this sector comes with a even more marketing potential than pre-produced videos.

What to account for:

Should you be determined to produce a live streaming app, the final user should be thought about first of all. Will your app connect just two users, or will it broadcast worldwide?

User-to-user examples: Skype, Viber.

User-to-audience examples: Twitch, YouTube, Facebook, Periscope.

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