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Video constitutes more than a third of Internet content nowadays. Much like Socialbakers, posts containing video reach up to 135% more people than standard posts with text and pictures. A whole new way of advertising is entering play, though. Let’s keep an eye on at it.

Out of all marketing specialists and small enterprises which have used video, 74% have confirmed this instrument’s efficiency.

The Interactive Advertising Bureau has said how much money used on digital advertising (USD 72.5 billion) has recently exceeded television expenses (USD 71.3 billion) the first time. That being said, the proportion of expenses on video content is growing exponentially.

While pre-made videos are inside the limelight, their popularity will probably be surpassed by another hot trend: live video streaming. Itrrrs this that an associate of GBKSOFT, a web- and mobile app developer company, says about it trend:

Naturally that reside streaming is often a new big bet for that advertising industry.

Statistical advantages of choosing the live video streaming channel

– 45% in the live streaming audience is ready to buy live content;

– 56% of the users watch live streams to have the latest news;

– 70% from the audience is ready to pay for concert or event attendance after watching it live;

– Over 75% of the users already watch live video streams on Facebook;

– The live Facebook stream of Bet on Thrones has garnered 3.5 million views in addition to almost 200 000 comments.

As outlined by analytics, this sector comes with an increased marketing potential than pre-produced videos.

Items to be the cause of:

In case you are going to build a live streaming app, the end user is highly recommended above all. Will your app connect just two users, or could it broadcast worldwide?

User-to-user examples: Skype, Viber.

User-to-audience examples: Twitch, YouTube, Facebook, Periscope.

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