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  • Sandberg Kryger a făcut o actualizare Acum 1 an, 5 luni

    Social media marketing is a great way to promote and advertise your business, while also engaging with your market. Social media marketing demands that you know which platforms your audience members use the most frequently. If not, it’ll be difficult to connect with them.

    Are you having a difficult time deciding which social media platforms your company be using? Here are five factors to think about when deciding on the social media platforms that will best suit your marketing strategy.

    1. Examine existing profiles

    The reports you receive from your social media accounts can aid in determining which profiles have the highest levels of engagement and the most followers. Don’t be afraid of cutting out profiles that aren’t producing leads and engagement. For example do you have a target users primarily moms who spend time on Pinterest? If it is, you shouldn’t be spending any more time with your LinkedIn profile if you don’t have traffic.

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    2. Review the engagement rates and follower counts of reviewers

    Although the number of followers you have may not matter but if your audience is engaged and engaging with your posts, you may want to focus more on the growth of your followers. Your content is already fantastic. Review these analytics to gain a better understanding of how your company interacts with its followers on specific platforms.

    3. Find out which platforms increase site traffic

    Examine your website’s analytics and determine how much traffic you’re receiving from each of your social media profiles. The reports that reveal your website receives lots of traffic through certain social media platforms ought to be prompted to spend more time on building your online presence.

    4. Check 인스타 좋아요 늘리기

    Once you’ve identified the social media platforms that bring visitors to your website, look at traffic analytics to see if these users are actually engaging with your website and converting into leads. If users who are being directed to your site through social media do not stay on your site, your social media marketing strategy may not be bringing in the right traffic. If this is the case, take steps to find out how you can improve your social media marketing plan.

    5. You can ask your customers

    Sometimes, all you need to ask your clients which platform they enjoy spending time on the most, or which platform they’d prefer to use when looking through your material. For instance, if you offer B2B services, your target customers might enjoy reading your content on LinkedIn which is where they’ll be able to locate relevant business articles easier. Your brand may be more relevant to the consumers and they may enjoy engaging with your content on social media platforms such as Facebook or Twitter.